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Merit linK GrouP
Merit Link is an industrial internet group which combines synergy on distribution, brands, R&D
and production for hardware tools and equipments.
Inspired by “tool for a better life”, we create essential tools to make people's lives more
convenient and enjoyable.
Merit Link is aiming to become an international alliance service platform, which can leverage the
business scale by offering transparent customer oriented services to consumers, shop owners,
distributors, brand operators and manufacturers.
The headquarter of the group is located in Shanghai, and are strategically surrounded by
other operation centers, including Design Center in Switzerland, Training, Logistic, R&D and
manufacture Complex in Jinhua, Purchasing & Sales Center in South-west China, etc.
Benefit from penetrating into market around “the Silk Road Economic Belt and the 21st-Century
Maritime Silk Road” during long time, the group established a chain service system offering
international resources, customer-oriented services, multi-category products, professional
training and e-commerce services.
Merit Link business model’s core is the complete service system based on 5 pillars: warehouse,
logistic and after-sales services, product training, promotion and marketing activities, talent
development and e-commerce platform.
Merit Link Brands portfolio offer in house Brands, agent Brands and famous Brands.
In house portfolio includes well-known brands such as Crown, dwt, tosan and Mytol.
Through long-time partnering with distributors in overseas markets, the group obtained strong
influence in the markets such as China and South-east Asia, Middle-East and Africa, C.I.S. and
Middle Europe.
Merit Link boosts its mission as "Meet the consumer`s needs with best products and services by
integrating resources across the industrial chains".
With all of our brands, businesses, and people working in unison, we can create scale advantages
by allocating resources more strategically and efficiently.
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